Baskin Robbins Executive Summary

BR is a global chain of ice cream parlors founded in Glendale, California by Burton Baskin and Irvine Robbins, ice cream enthusiast brothers-in-law, whose passion inspired what is now the world's largest chain of ice cream specialty shops. What was once a selection of 31 flavors—Baskin-Robbins â€Å"31 ®Ã¢â‚¬  stands for a different ice cream flavor for each day of the month—has grown to more than 1,000 in its flavor library. â€Å"We sell fun, not ice cream. Today, Baskin-Robbins is the world’s largest chain of ice cream specialty stores, serving over 150 million customers worldwide, but the brand is still guided by the same credos and innovative thinking as its founders. Baskin-Robbins has historically led the industry with innovations such as hand-packed quarts of ice cream, a unique flavor ribbon technique and the use of traditional ingredients such as apple pie and cheesecake. And, Baskin-Robbins continues to introduce new creations that surprise and delight customers – in 2008 the brand launched Soft Serve, making it the largest national chain to offer both Soft Serve and hand scooped ice cream. Additional products include layered sundaes, signature ice cream cakes and a growing line of beverages, including Fruit Blasts, Fruit Blast Smoothies, Cappuccino Blast ® and shakes. Dunkin' Donuts, BR and Togo's, formerly branded together as Allied Domecq Quick Service Restaurants (ADQSR), now are known as Dunkin' Brands, Inc. The new name comes with a tagline: â€Å"eat. drink. hink. † that headquartered in Canton, Massachusetts. In December, Dunkin' Brands was acquired by a U. S. investment group of Bain Capital, Thomas Lee Partners and the Carlyle Group. They have leveraged the brand equity and success of Dunkin' Donuts to create a name that clearly identifies their business and provides immediate recognition in the global marketplace. The re-branding has created renewed motivation from the teams of talented people involved with each brand and the organization, providing the resources to drive strategic market expansion both nationally and internationally.

Day Care Center vs Nanny

There are many parents who are looking for someone who takes care of their children while they are away. Their option will be a day care center or nanny. If you are one of those parents, I want to persuade you not to choose quickly because they are not the same. They provide your child with different environment, you should select after understanding their similarities and differences. The first similarity between a day care center and nanny is that they take care of your child for specific period. Some parents can’t have jobs or study and pursue careers. It is because they have to take most of their time off for taking care of their children and don’t have time to do it. The job of day care provider and nanny is to help those parents by taking care of their children. The second similarity is that a staff in day care center and nanny are trained people. They are educated in early child development or a related field. It means that they can assist your child in developing his academic skills. They can help children with preparation for kindergarten and children who are in school with homework. Also, because they studied early child development or related field, they know children’s emotional needs and how to discipline properly. The third similarity is that they have issues with illness. Day care center can’t let you leave your child with them when he is sick. It is because, in the day care center, children are in close contact with other children ant it will let germs spread easily. On the other hand, it is needless to say, but a nanny can’t take care of your child when she is sick either. The first difference is the number of children they take care of. Day care provider can’t take care of multiple children because there are many children in day care center. It means that they will not give one-on-one attention to your child. However, your child’s being among many children will good to your child. Your child will learn how to socialize because he will interact with other children. On the other hand, nanny is responsible for only your child, so your child will be able to open his heart to her quickly. The second difference is the location where they look after your children. Needless to say, if you choose day care center, your child will be taken care of in the day care center. Your child may feel uncomfortable because he can’t move freely in the day care center like he does in his house. On the other hand, nanny comes to your home to take care of your child. Your child may feel comfortable to be in his house, but he will not be able to make friends like he can in a day care center. The third difference is the cost. You will have to pay for day care center between 62 dollars to 320 dollars a week. On the other hand, the cost of nanny is from 350 dollars to 700 dollars a week. The cost of day care center is much cheaper than the cost of nanny, so to put your child into a day care center will help you a lot with money. However, a nanny does things worth the cost. For example, if your child is allergic to a certain food, she will not cook meal that contains that food if you ask her. This will not be done in day care center. As you know now, a day care center and nanny are similar, but not the same. They provide different environment for your child and affect you differently. Because of it, you have to consider carefully with whom you should leave your child while you are away.

How Facebook Effects Relationships

Facebook is a popular web page where anybody can create a free account, similar to an email address. The site allows anybody to add friends, post pictures, and let all their friends know what their doing on an hourly basis. At the beginning, the page appeared to be a great way to keep in touch with people who lived two minutes to two hours to two thousand miles away. The site allows all who have accounts to add friends, some who are suggested by the page itself, and keep in touch through quick, easy Internet access.But is the web site actually helping or hurting the relationships we form everyday? There are many benefits to Facebook. Facebook is the quick, easy way to keep up to date with events that happen every day. Once a person creates an account, they can add their friends and therefore look at the page that is created by that person and see their posts. When a person â€Å"posts† something it means that they are writing anything they want for all their friends to see, fr om song lyrics, to what their plans are for the day, to angry outbursts with a lot of curse words associated.The posts pop on the community wall so a person doesn’t have to go to each individual’s page to see their plans. This feature is beneficial because it allows a friend to discover plans and therefore work with, or around them to be able to see or communicate with that person without having to go through to hassle of keeping in touch every hour or having to send a text to twenty of your friends about what you’re doing that day. Another benefit of Facebook is it allows a person to keep in touch even through long distances.For example, if a person lives across the country, it is difficult to coordinate the time difference, and therefore makes it hard to have phone conversation or text repeatedly back and forth unless it is at a set time that is consensual for both parties. Facebook allows people to keep in touch on each person’s own time through wall p osts, and messages, this is especially helpful in families who have ventured off to different areas of the world. Finally, the site is helpful by keeping loved ones in touch.Just as it does with families, Facebook allows person A to say something to person B on their own time but it also lends a hand in reminding loved ones how much they miss or care about each other publicly. As stated by Andrew Sabatini in his article Effects of MySpace and Facebook, â€Å"These websites provide a new way for couples communicate and help eliminate geographical boundaries. Both sites allow one member of the couple to get brownie points, through gifts and comments, and get them out of the dog house. (Sabatini) The option for a boyfriend of bringing surprise flowers to his girlfriend when she’s with all her friends is eliminated when the two are separated by hours due to college or job choice or a family vacation. Facebook allows the man to publicly display his affection (though it wonâ€℠¢t always work) to his girlfriend through words of endearment and the thought that he doesn’t mind letting everyone know how much he cares for his significant other. Although there are many benefits of Facebook, the site can also create a lot of tension.In the film Catfish, a documentary directed by Henry Joost and Ariel Schulman, a 24-year-old photographer begins talking to a family after becoming intrigued with an 8-year-old child painter prodigy. As the main character Yaniv â€Å"Nev† Schulman creates a stronger bond with the family he starts to talk to the young prodigy’s older sister via text, phone calls, and of course, Facebook. Without ever meeting his soon-to-be girlfriend, Nev discovers her appearance, her friends, events, and whereabouts through Facebook.However, when Nev travels to visit the family and girl he has been communicating with for months he learns that all is not what he expected. The location where she has said to be staying is not being occupied by anyone, and the mail he has sent her is still located in the abandoned mailbox. Nev and his friend’s next stop is the house of the young artist who inspired the whole film. While there Nev realizes that the girl he had been having a technology-based relationship with is actually the married mother of the 8-year-old sensation. The mother had created a fake Facebook account, added fake friends she had created and posted fake wall posts.Through imagination, and some form of determination this woman formed a relationship with Nev through Facebook updates and text messages. Eric Eisenberg pronounces in a Catfish review, â€Å"As social networking becomes more and more a part of every day life for people of all ages, Catfish is a reminder that it’s wise to wonder what’s truly going on at the other end of the line. † (Eisenberg) The movie simply proves that Facebook can let a person be anyone they want, the pictures, the updates, everything can be a lie, yet nobody will ever know.It’s a concern of trust, but more so of safety. Even though there are many more negative aspects of Facebook, such as the time it consumes from people every day, the things that makes Facebook non-appealing to many is that it creates jealousy, and tension in intimate relationships. On the web site people are able to tag other people in pictures. The website causes jealousy due to pictures because if a person’s significant other is pictured with someone you don’t know, or aren’t comfortable with, or never told you they would be with, the tension rises and questions come up.Another negative effect of Facebook on relationships is how wall posts may not match exactly what a person said. For example, in the article What Effect does Facebook have on Relationships by Lauren Fisher, she says â€Å"If your boyfriend told you they were out for the weekend, that was pretty much it. But now you have the ability, should you want to, to scour their Facebook page for updates over the weekend, to see what they’re up to. † (Fisher) Facebook creates a sense of suspicion, and obsession to check if your partner is actually doing what he or she claims.Furthermore, Facebook has the ability for people to display their relationship status. A relationship isn’t really a relationship these days unless it is â€Å"Facebook official†, and a break-up isn’t concrete until a wall post says that they are single. John Norvell declares â€Å"†¦people had ways of telegraphing their status. † (Hines) Even though people could always easily portray their relationship status through actions and words the simplicity of updating a page in seconds can cause a person to second guess â€Å"trying to talk it over† or give them time to reflect on what’s actually happened, and if breaking up is the best choice.As stated before, Facebook can let people demonstrate their care for another, h owever it can also become an annoying obsession preformed by many, women more so then men. For instance, â€Å"One participant of the survey said that her boyfriend calls her a pain when she does it (comments on his wall or message’s him) because she has done it so many times that it has become obnoxious. † (Sabatini) Finally, and most obviously, Facebook use correlates directly to stress in relationships. Facebook permits a person’s significant other to view how much activity is taking place, and therefore generates resentment, yet it is a no win situation.If a person has too much information it can be questioned on why so much action is taking place, yet if things are hidden or unable to be seen it is also grounds for distress because curiosity strikes. In a study â€Å"Accessibility of information: Increased info about the interactions of significant others lead to increased monitoring and jealousy for 19. 1% of participants†, â€Å"Relationship jealo usy: 16. 2% of respondents were explicitly linked to Facebook use contributing to jealousy†, and â€Å"Lack of context: 7. 4% of respondents referenced how Facebook can be ambiguous and that, without context, jealousy can be spurred over misunderstandings. (Parr) There is no easy way out of the Facebook jealousy factor, except to delete your Facebook account altogether, and consequently disconnect from society in a way. In conclusion, Facebook is a very good way to stay in touch with people who are distances away. It helps people keep up to date, and know what their friends are doing for the day. The site allocates couples to show their affection to the public without even leaving their house, and doesn’t conflict with time schedules or location. But to every good, there is a little bad. Facebook creates jealousy left and right.The web page makes questions arise that may not have before the site was created. And the option of hiding crucial information or checking and obsessing over it can lead to destruction in a somewhat other happy relationship. Overall, Facebook has its positives and negatives, just like everything else in life, but a person has to ask themselves, is social connectivity via the internet worth a full hearted relationship? Only time can tell.Works CitedCatfish. Dir. Henry Joost and Areil Schulman. Perf. Navid Schulman. Rouge Films, 2010. Film. Parr, Ben. â€Å"Study: Facebook Increases Jealousy in Relationships.Social Media News and Web Tips – Mashable – The Social Media Guide. 9th Aug. 2009. Web. 27 Oct. 2010. . Sabatini, Andrew. â€Å"Effects of Myspace and Facebook on Relationships. † http://webrelationships. wetpaint. com/page/Effects+of+Myspace+and+Facebook.Fisher, Lauren. â€Å"What effect does Facebook have on Relationships? †Ã‚  http://www. simplyzesty. com/facebook/effect-facebook-relationships/.Hines, Twanna A. â€Å"Is Facebook Helping or Hurting Your Love Life? †Ã‚  http://www. fa stcompany. com/articles/2008/02/facebook-love-life. html.

Gillette Company Case Study Essay Example | Topics and Well Written Essays - 1500 words

Gillette Company Case Study - Essay Example Quick ratio-Inventories are the least liquid of assets and face significant risks like they may be damaged or lost among others. They are hence reduced in calculating quick ratio. A higher quick ratio is also preferred. Cash Ratio- shows the percentage of current liabilities covered by cash and cash equivalents. This ratio measures the company’s ability to repay current liabilities using cash. A higher ratio is also recommended. A ratio of 1 and above is recommended since it indicates the ease to pay current liabilities using cash and cash equivalents, companies, however, opt to use available cash for other profit generating activities and hence the ratio is ideally less than 1. Gillette’s cash ratio is 0.19 which falls far below the recommended rate. This may show that the firm does not keep its revenues in cash, and this may hinder its ability to repay its current liabilities in the short term. These liquidity measures indicate that Gillette is not able to meet its current obligations with ease. That means that the firm has to sell some of its fixed assets in order to reduce chances of insolvency. There is therefore need for improvement by the management. The debt ratio is less than one indicating that the firm has more assets than debt. The rate is, however, higher than 0.5 which is the recommended level. This is a good indication since it implies less leverage and hence fewer financial risks but management should work on increasing the level of assets and reducing liabilities. Return on equity- this is a ratio of net income to total shareholder’s equity. It indicates the amount of profit the company makes for its owners. A high ratio is preferred by investors since they are assured of high returns on their investments. Inventory turnover- this is the ratio, of the cost of goods sold to inventories, showing the number of times the company restocked its inventory. A higher ratio indicates high sales as a result of fast movement of the

How attention deficit hyperactivity disorder affects children and Research Paper - 1

How attention deficit hyperactivity disorder affects children and adults - Research Paper Example will examine the symptoms that aid in the diagnosis of the disorder and will then analyze the epidemiology that will shed light on the pervasiveness of the disorder that is how vastly it impacts the everyday functioning of the individual according to the age bracket they fall into. According to researchers, bys are more likely to be diagnosed with ADHD than girls and as discussed earlier the age of onset of the disorder is seven and the symptoms may continue in adulthood; however adults may develop a repertoire of coping strategies in order to alleviate the symptoms, but they still experience ample amount of dysfunctions. The signs and symptoms involved in ADHD are very complex and clinicians have to exercise immense amount of caution in order to avoid making a misdiagnosis. Clinicians have a wide range of disorders that they need to rule out before confirming that the individual suffers from ADHD. The disorder is divided into three subtypes by psychologists that are ADHD mainly inattentive; which was previously known as Attention-Deficit Disorder (ADD), ADHD mainly hyperactive-impulsive and ADHD combined. If an individual shows symptoms of both ADHD mainly inattentive and hyperactive-impulsive, the individual is said to suffer from ADHD combined. (Lougy & Rosenthal, 2002) However, it can be seen clearly that the individuals suffering from ADHD fundamentally by hyperactivity, inattentiveness and impulsiveness. The symptoms are then divided along the aforementioned characteristics; in case of inattentiveness the individual’s behavior is characterized by a short attention span, he or she may face problems while concentrating and following instructions, they may become extremely forgetful and individuals exhibit clumsiness in the execution of minor chores or activities. On the other hand, hyperactivity symptoms include inability to sit quietly in ne lace, constantly moving hands and feet, they may talk excessively and is always ‘on the go’. (Lougy &

Hourseco- strategic Human Resource Management Essay

Hourseco- strategic Human Resource Management - Essay Example n an integrated manner through building the strong contractual relationship between the manpower of the organisation and the organisational system rather than focusing on strategies itself (Walonick, 2014). The traditional organisations were mostly causal and goal orientated, where various conventional models were adopted with the aim of delegating workers with the assigned job instructions and managers were engaged in planning the organisational goals (University of North Florida, 2014; Krebs, 2007). The growing innovation in the field of technology has been recognised to influence the behaviour of individuals associated with an organisation. Globalisation and technological factors have also reformed management structure as well as management practices in accordance with the present business requirements (Ivanko, 2013; Bittner, 1986). The change in the organisational structure and management practices owing to human resource management has also altered in a significant manner. Correspondingly, in the changing environment, organisations are determined towards hiring and retaining a pool of talented and skilled human resource in order to sustain in the competitive advantage in the market. Besides, due to the changes in the environment, workforce, profitability, growth, technological changes and business are anticipated to be influenced immensely. These factors have significantly led the organisation to emphasis over the managing human resources management. Thus, in the changing scenario insufficiency in the proper management of the human resource administration and failure in the strategic integration reduces competitive advantage (Armstrong, 2006). In this regard the concept of Strategic Human Resource Management (SHRM) is a practice through which an organisation strategically manages its human resources through aligning the strategic framework with the human resource of the organisation in order to the support the long-term objectives and goals. The appro ach of

Societal expectations Essay Example | Topics and Well Written Essays - 1750 words

Societal expectations - Essay Example There three approaches results in manipulation of an individual’s decision-making process. First is rational decision-making, which means that women and men make final choices according to the value they put to different field of studies based on their intrinsic and extrinsic motivation. For example, a woman would prefer to work in a female-oriented field that requires fewer hours of work and that can also complement their family-related responsibilities. On the other hand, a man would prefer working for hours and hours since he is not required to do anything when he goes back home. Secondly, role modeling plays a vital role in making individuals choose a career path for themselves. An aspiring woman would like choosing a promising field if she has such an aspiring women-role model at her home. Thus, family background plays a vital role in shaping the cognition of individuals and putting up expectations over them. Thus, the self-perception, self-identity, and cognition of an i ndividual mold in accordance with the environment they live in along with their family background and values and they tend to follow the same environment whether under pressure, out of will or randomly without realizing that they are actually following a century-old tradition. Moreover, attributes such as aggressiveness, independence and competing power are often used with the masculine gender while care, good interpersonal relationships and child bonding are attributed to the feminine genders, which have a great impact over the individual’s pursuit towards their career (Sagebiel & Vazquez, pp.25-27). Define culture and provide examples. Do one's culture and ethnicity influence one's lifestyle, marriage, career, and...They call such woman like that because society expects them to be pursuing careers in humanities, arts, social sciences or other light subjects that are again stereotypically associated with the feminine gender from traditions. People generally say that these fi elds â€Å"fit in† with girls; however, other science and technology related fields are meant to be pursued by boys. There are, of course, no documented arguments as to why associate different careers for different genres but since it is socially accepted, desired, and expected, one is always seen with suspicious eyes if he/she thinks out of the box or wants to do something different. Likewise, when we talk about nurses, most people think about girls practicing the occupations. However, there is no restriction to boys not to choose that career path for themselves. This is the reason that the term â€Å"male nurse† was added since people always thought that nurses are supposed to be girls merely (Sagebiel & Vazquez, pp.26-27). The attacks on September 11, 2001 changed America forever. Is this statement true or false and to what degree? Is this a positive or negative phenomenon? After the incident of September 11, 2011, the feelings of Americans changed for good. Talking about the immediate post effects, fear, aggression, and contempt were the initial feelings that Americans felt at that time. Right after, people were impulsive and wanted to confront and argue and possibly attack those terrorists who attacked their own people.

Labor productivity Essay Example | Topics and Well Written Essays - 250 words

Labor productivity - Essay Example Having a team spirit among the laborers also cannot be overlooked. The desire to play and win as a team and not as an individual is an important aspect of labor productivity. When workers have the urge to play and conquer as a team, they feel more obligated to fulfill their end of the task so as not to let the other team players down. Teamwork will lead to the realization of the maximum potential in each of the laborers (West, 2012). With regard to teamwork, individuals can work at improving their inter-personal skills, which will enable them to associate in a healthy manner with their fellow employees. Having a well structured and properly functioning organizational structure also considerably contributes to the maximization of labor productivity (Steffan, 2008). A well organized structure in an organization will ensure that there are policies that have been set in place to look into the concerns and matters raised by laborers. In settings where such structures do not exist, it might be of an individual’s concern to propose to the management to come up with a structure that seeks to address their needs. Family matters are also a factor to consider, acknowledging that it influences labor productivity to a noticeable extent. Workers in any given organization who experience a supportive family life are capable of producing more at work due to presence of motivation. On the other hand, individuals who experience a stressful family life will not be able to fully exploit their potential at work, thus reducing the overall labor productivity. Hence, at the individual level, one can work at building healthy family life in order to be able to be fully productive. Lastly, there is the factor of capital formation and it has a positive influence on labor productivity. For example, the transfer of individual’s savings into a business venture in the form of shares will lead to earning of the

MGR #6 Essay Example | Topics and Well Written Essays - 250 words

MGR #6 - Essay Example A prayer is a religious expression of thanks or a request for help addressed to God or an object. According to this MGR prayers are not only concerned off wellbeing of the one praying, but the will of God to be done according to his wishes. Prayers are a communication between a human being and God. It is through this communication that human have  faith that their wishes will be answered. People pray for different reasons which include blessings, healing, and guidance. My second takeaway is confession. Confessions are statements made by a group of people or a person acknowledging personal facts that the group or the person would ostensibly prefer to keep hidden. Confession is one way of repentance. The main thing that leads to confessions is when a person sin. A sin is anything that come  between  the right ways of God and a person. One of the major drives to confession is fear. It keeps us away from enjoying our freedom until we confess our sins. Another reason for confession is to seek forgiveness. A human can feel guilty after a sin and, as a result, we tend to look for forgiveness from God or other people by confessing our

Does Being Socially Responsible Impact Corporate Sales Revenue Research Paper

Does Being Socially Responsible Impact Corporate Sales Revenue - Research Paper Example As it has been said that the business has to return something back to the society where it is operating and it is the responsibility of the corporations operating in the society to return back and this has been termed as ‘Corporate Social Responsibility’. The fundamental goal of the business is to provide the shareholders with profits as Milton Friedman wrote in his article â€Å"the only social responsibility of the business is to increase the business profits of the shareholders†, yet CSR has played an important role in influencing the customer to purchase the company’s product (Beurden, and Gossling, 407-408) In recent decades the concept of corporate social responsibility has gained a lot of support from businesses as well as the society as this strategy provides the company to survive and differentiate itself in the market environment. This strategy is aimed to provide the customers with the products according to their need by assuring the eco-friendly environment and the advancement of the society. 1.2. BACKGROUND OF THE RESEARCH By applying the concept of corporate social responsibility the businesses are said to have higher impact on the sales of the company’s product. It had been noted that the company that implements the social responsibility have higher sales volume than other companies. It has also been found that this emerging trend has gained exceptional popularity with the passage of time as this social responsibility focuses on the economic, ethical and legal components rather than focusing on single idea of profit for the stakeholders. Corporate social responsibility is one of the business strategies that business people have shown their support for as this strategy focuses on responding to the society priorities and expectations with positivity and willingness. The economic component focuses on the profitability of the company. This is the foundation of the business that keeps the business keep going on. The second component of the corporate social responsibility is the ethical which focuses on the commitment to do what is right and to avoid any process that might harm the environment or the society. The last but not the least component of CSR is the legal component which is to obey the laws and regulations of the country and to do what is acceptable by the country and to avoid those procedures that are ignored by the society. 1.3. IMPACT OF CSR ON BUSINESS Corporate social responsibility plays an essential role in the success of the business. It not only retains the employees and the customers of the company due to their higher satisfaction le vel but also helps the company to attain new customers on behalf of their contribution towards the sustainable development of society (Jose and Patrice, 4). Corporate social responsibility helps the company to enjoy many benefits. Some of the benefits that a company enjoys due to such a strategy are strengthened brand positioning,

History of East Saint Louis Essay Example for Free

History of East Saint Louis Essay East Saint Louis, Illinois is a very small city it has a total of 89 streets as of today. Around in the 1860’s the city used to be called Illinois town. It was the fourth largest city in the state of Illinois. People knew one place they could get a job was in this city. The name East Saint Louis came about because of the terrible reputation it had when it was known as Illinois town so they decided to rename it hoping to overcome all the challenges they were facing. Jobs started to vanish, riots broke out and blacks moving there was the cause of all this. Most of the blacks that lived there came from down South where living conditions couldn’t be much worst. If they had a chance to move their children they did. They didn’t want their children to experience the life of picking cotton as they had. The whites there were upset and weren’t going to let the blacks take their jobs. As time grew and more blacks start to come, the more jobs started to leave so as the jobs started to leave the Population started to decline meaning taxes were higher and cuts had to be made. One investor had in mind if he bought some vacant lots that he could make a little money on the side, because the federal government was going to provide funds for â€Å"turnkey housing† to be scattered throughout the city, so the empty property will be his quick get rich scheme. When the housing Authority began building Low-income housing, real-estates agents and developers made a lot of money building and selling houses in West Belleville. The whites started to flee once they started to build in their neighborhoods. As time as started to pass things started to get worst, Violence were people were hurt, Homes being broken into, people being robbed, and killed. The population in the 1960 was around 81,728, as of 2011 the population is 27,000, with an estimated 14,000 resident living in public housing that leaves the tax burden on the 13,000. Forty percent of the residents draw public aid. The blacks who are able are fleeing away from the city as well. This makes the population continue to drop. In 1972, James Williams was the town black first Mayor he defeated Charles Merritts even though Merritts had the support of the white Democrats. Thereafter Merritts was sentence to federal prison for taking kickbacks as president of School District 189 Board of Education and also for putting a contract out to kill Clyde C. Jordan, a great leader for the town who was a fellow school board member and publisher of the Crusader black weekly newspaper. In the present year we can see that nothing has changed. All the corruption of this town has been going on since the beginning of time. Nothing really has change, we might see a new promising building here and now but the wrong people still holds the key to the scene of this all. We as citizens of East St. Louis, IL hopefully one day get the courage to stand up for what’s right and not worry about the consequence we might endure. Change is good and the city of East Saint Louis needs a tremendous change and we as the people can and shall make that happen.

Switches and Routers Essay Example for Free

Switches and Routers Essay This is as far as I have gotten and I’m very confused about routers. Router and Switch Configuration Switches and routers are key components to operating any network. Switches can break up a large area network into smaller segments. This will free up congestion and provide more bandwidth to each port, which will increase network performance. The first step is to plug into a power source, connect the console port to a computer or modem with UTP cabling and an RJ-45 cable, and use the command line interface (CLI) to configure and manage the switch in user exec mode and privilege exec mode. In most cases, the switch will perform a power on self-test. The manual will indicate the particulars of any failure. One must configure a password because the switch arrives without one. This provides security through the console settings menu and the password configuration option while one may also incorporate an encrypted password option. Entering global configuration through the command line option will change passwords, also. To change the IP configuration, one would choose the [I] key and choose the IP address option and set the Subnet mask and Default gateway. Creating a VLAN requires switching to Global Configuration mode and using vlan vlan# name name_of_vlan command. To add more VLAN ports, go to the Interface Configuration Mode and use the vlan-membership static vlan# command (Regan, 2004). To review or configure spanning tree protocol, go to [N] Network Management option and enter [B] bridge-spanning tree option from the Network Management option (Regan, 2004). One can disable or enable each port from here. When installing a router one must ensure proper ventilation, temperature, and distance limitations of wiring.

The World Tourism Organization

The World Tourism Organization World Tourism Organization defined tourism as the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes. Tourism Industry is well developed from an insignificant activity to the current worlds largest industry since World War Two. In developed countries, people travelling domestically as well as travelling to less developed countries had increased. Since tourism industry had increased tremendously, as a result, tourism industry had become one of the industries which strongly influence an economy of a country. Therefore, individual countries had to develop more attractions to sustain tourism. Hence, key concepts of sustainable development and sustainable tourism, values and ethics of sustainable tourism and the needs of sustainability shall be discussed in this essay. Sustainable Development is an industry that aims to meet the needs of the people while protecting the environment, meeting the needs not only for the present, but also the ability to meet future generations needs. As mentioned, tourism industry has been increasing over the years as more people are interested to spend their time in nature. As a result, ecotourism has become the one of the fastest growing sector in the tourism industry. Greater numbers of tourist make it more likely that natural attractions and wilderness habitats will be at risk. Therefore, officials in charge for these areas will have to shoulder a huge responsibility for handling challenges and to decide how tourism development can be sustained over long term. Proper Planning is very important for sustainable development as planners must know the importance that consumers resources will creates waste and require certain kinds of infrastructure. It creates an issue over consumption of resources. Private investments take this opportunity to maximize its profits. This multi-faceted nature makes control tough. The challenge of sustainable development faced is to balance these facts and it can only be done only through integrated, cooperative approaches involving all directors and related activities in the area. Ecotourism create opportunities for villages, remote areas and natural resources as long as government aims to increase the numbers of tourist in these attractions and locals do participate in the process. Values There are values in Tourism which may allow to sustaining tourism and locals to lead a better future. Therefore, locals and tourist playing a part to sustain tourism are crucial. Economic sustainability Economic sustainability is focusing on improving the living standard of the locals and activities is properly maintained in the long term, creating opportunities in tourism, leisure and regeneration. Ecotourism is usually calculated as the economic value added in relation to its aggregated ecological impact. This idea has been popularized by the World Business Council for Sustainable Development (WBCSD) under the following definition: Eco-efficiency is achieved by the delivery of competitively-priced goods and services that satisfy human needs and bring quality of life, while progressively reducing ecological impacts and resource intensity throughout the life-cycle to a level at least in line with the earths carrying capacity. (Desimone and Popoff, 1997: 47) Ecotourism and social sustainability are working closely together to achieve an increase economic sustainability. In the process, both natural and social capitals were used to aim to benefit from a win-win situation. Social Sustainability Social sustainability has a focus on understanding human rights and provides equal opportunities in the society, recognizing and respecting individual cultures and avoids exploitation. Social sustainability shows the relation between a companys value added and its social impact. These can be either positive or negative. Corporate giving and creation of employment are examples of positive relations and accidents in workplace, mobbing of employees, abusing human rights are negative examples. The types of impact on socio-efficiency either try to minimize negative social impacts or maximize positive social impacts. Environment Sustainability Environmental sustainability is the process on conserving and managing resources, especially resources that are non renewable, making sure current processes of interaction with the environment are pursued with the idea of keeping the environment as naturally as possible based on ideal-seeking behavior. Unsustainable situation occurs when natural resources are used up faster than it replenished. Sustainability requires humans activities only uses natural resources necessary, at a rate that natural resources can be replenished naturally. Sustainable Tourism Sustainable Tourism is an industry which committed to obtain a low impact on the local culture and environment, while helping to boost the economy and decrease the unemployment rate for the locals. Sustainable Tourism is a continual process of improvement, ensuring a positive experience for Travel Agencies, tourists and even locals themselves and also applies in cities, resorts, rural and protected areas. Sustainable Tourism aims to conserve the environment while boosting economy, obtaining environmental benefits and socio-cultural. Sustainable Tourism not only allows tourist to have a better knowledge about the country they are visiting but also helps locals to learn about tourists culture. Sustainable Tourism expects the participations from the locals, which also provide locals an opportunity to improve their living standard. Above all, Sustainable Tourism stresses pointedly upon integrity of the tourist places. Tourism sector must be planned and managed suitably with the current and increasing numbers of tourist. Sustainable development of tourism is only possible when its follows its guidelines and principles. Principles of Sustainable Tourism Minimizing Environmental Impacts Tourism should know the importance of both local and global environmental issues. Tourism should preserve the visual quality of landscapes and prevent having an impact on the environment by minimizing water, land, pollution of air and generation of waste. Tourism should also seek attention to matters like greenhouse gas emissions and usage of non-renewable resources. Achieving Conservation Outcomes Tourism should preserve natural resources like natural areas, habitats, wildlife and even using the profits from these resources to enhance the qualities to attract more tourists visiting the country. Such achievements not just attracting more tourists, but it also an instrument in telling a story and invoke an emotional response from tourists. Tourism and Conservation can be achieved from a mutually beneficial alliance. Being One of a Kind One of the keys factor to be a successful and sustainable tourism is to achieve a difference from other competing destinations. It can be obtained by developing and marketing on the strengths and attributes of the Country. Attractions that relevant to the culture, history, lifestyle and natural resources of the Country are most likely to be successful. As it can tell a story about the features of the attraction, as a result, providing a more rewarding experience to tourists while conserving natural resources of the destinations. Community Values Tourism is able to reflect community values which means, representing the present, past and future aspirations of the Country community in a living and dynamic way which preserve the past. In order to obtain a richer tourism experience, adding values to current strengths is crucial, which include sales outlets or dining accommodation, in association with established industries. Understanding and targeting the market Understanding the needs, the broad market trends and expectations of specific segments is crucial which involves the development of specialized products based on the inherent attributes of an area. Ethics Platform towards Tourism Ethics which also know as moral philosophy is a philosophy which questions about morality, concepts such as good and bad, right and wrong and justice. Ethical are often to be subjective. World Tourism Organization has published a global code for tourism but we are unable to view ethics on the basis of individual as we all have to understand, every individual have their own perspective. Pro and Cons Certainly, we are unable to correct people whom does not practice codes of ethics as they have their own believe, and people hates a third party to correct their believe. There are certain guidelines to allow people to practice good codes of ethics and people who practices good codes of ethics are definitely a role model to follow. Below are some examples of good code ethics and bad code of ethics. Good codes Gain commitment of leader in organization and front line workers. Offer clear statement of objectives, expectations, obligation and rules, a continuous flow of information and a resolution system which is transparent. Outline meaningful benefits for participation. State negative repercussions if principles are not complied with. Bad codes Not backed by action, lead to deceptive or misleading advertising, bring bad publicity, leading to a loss of consumer trust, discourage competition and encourage collusion, create an uneven playing field and attracts negative attention. These are cases that people exploiting tourist just because they are unfamiliar with the area, taking advantage of the situation and aim to have an easy income; charging more than the market rate. Implications Tourism is one of huge industries that influence the global economy. Above, this essay had shown the importance to achieve sustainability in tourism with good codes of ethics. But in a global context, can it be accomplish? Is achieving sustainability in tourism for the benefits for everyone? Government in individual country definitely will not allow other governments to take advantage of their own land and every government wants the best out of it. Therefore, if every government tends to have such mindset, it will only bring harm to their people and the economy. The Horns of the Dilemma the Dilemma that one cannot solve both crises at once (Sachss 1999) In Burma, Burmese are forced to make way for huge new tourism development from their home. In India, locals have to walk miles to get water just because of hotels build nearby siphon it off from the groundwater for their own excessive uses. Achieving sustainability may be unethical because it benefits some while the costs are born by others, usually the lower income groups or poorer nations (Stabler 1997) Adaptive paradigm Sustainable tourism must be regarded as an adaptive paradigm that accommodates both weak and strong interpretations of the sustainable development idea. (Hunter 1997) Weak sustainable tourism strategies which also know as anthropocentric approach, apply to environments like town areas where protection of natural habitat become irrelevant. Hotels, Resorts and Theme parks are modes of tourism which stresses on the word development in Sustainable development and it can be influenced by the Advocacy Platform. Strong sustainable tourism strategies which also known as biocentric approach, is when even a small movement in tourism-related activity could cause an unacceptable environmental costs. According to Adaptancy platform, any form of action that consequences are unknown, should be avoided. This approach stresses on the word sustainable in Sustainable development and it can be influence by both, Advocacy Platform and Adaptancy Platform. Conclusion Tourism industry has now become one of an influential industry to the global economy and it is also the creator of jobs across the globe. To sustain tourism, sustainable developments and sustainable tourism are crucial and have to be well planned and managed, as these two elements play a big role to sustain tourism. Everybody do also have a part to play to sustain tourism, they must all share a same vision to preserve the natural resources to meets the current and future generation needs. Government should host more programs to allow locals to understand the importance of protecting the resources that they have and not taking them for granted. Inconsiderate behavior should be minimize and practice good ethic behaviors. Developers should consider for the locals, respecting their human rights when they are planning an investments and not purely ignore them. Locals should invite tourist with a smile in their country, giving them a good experience upon leaving the country, and not having the idea of making easy income. As this will only leaves a bad impression in tourist when leaving, making them thinking twice visiting into the country again. With all people playing a part to this tourism industry, locals will only improve their living standards and people having a wider knowledge for individual culture and enjoying themselves without any worries even they are at an unfamiliar environment and last but not least, boosting the global economy.

Evita Peron Essay -- essays research papers

Evita Peron In 1949 the most familiar scene in Argentina was the one played out almost daily at the Ministry of Labor in Buenos Aires. There, under the glare of camera lights, a former radio star and movie actress, now the most powerful woman in South America, would enter her office past a crush of adoring, impoverished women and children. Evita Peron, the wife of President Juan Peron, would sit at her desk and begin one of the great rituals of Peronism, the political movement she and her husband created. It was a pageant that sustained them in power. She would patiently listen to the stories of the poor, then reach into her desk to pull out some money. Or she would turn to a minister and ask that a house be built. She would caress filthy children. She would kiss lepers, just as the saints had done. To many Argentines, Evita Peron was a flesh-and- blood saint; later, 40,000 of them would write to the pope attesting to her miracles. She was born on May 7, 1919, in Los Toldos, and baptized Maria Eva, but everyone called her Evita. Her father abandoned the family shortly after her birth. Fifteen years of poverty followed and, in early 1935, the young Evita fled her stifling existence to go to Buenos Aires. Perhaps, as some have said, she fell in love with a tango singer who was passing through. She wanted to be an actress, and in the next few years supported herself with bit parts, photo sessions for titillating magazines and stints as an attractive judge of tango competitions. She began frequenting the offices of a movie magazine, talking herself up for mention in its pages. When, in 1939, she was hired as an actress in a radio company, she discovered a talent for playing heroines in the fantasy world of radio soap opera. This was a period of political uncertainty in Argentina, yet few people were prepared for the military coup that took place in June 1943. Among the many measures instituted by the new government was the censorship of radio soap operas. Quickly adapting to the new environment, Evita approached the officer in charge of allocating airtime, Colonel Anibal Imbert. She seduced him, and Imbert approved a new project Evita had in mind, a radio series called Heroines of History. Years later, people would say that Evita had been... ...cancer had spread. In June 1952, Peron's congress named Evita the Spiritual Leader of the Nation. Her own final contribution to that deification came in her will, in which she wrote that she wanted "the poor, the old, the children, and the workers to continue writing to me as they did in my lifetime." She died on July 26, 1952, at the age of 33. A specialist was brought in to embalm the body and make it "definitively incorruptible." Evita's body lay in state for 13 days-and even then the crowds showed no sign of diminishing. In the decades that followed, Peronism continued to occupy a place in Argentine political life, taking the form mainly of anti-government terrorism. In 1971, after a number of demands by terrorists, the Argentine government agreed to return Evita's body. It was shipped to Peron in Spain. That year, Peron was allowed to return to Argentina; two years later he was president again. He died in office, and it was his wife and successor, Isabel, who brought Evita's body back to Argentina, in the hope that the aura of a saint would again dazzle the public.

Adoration of the Magi by di Nardo :: Iconographical Analysis Art Artwork

Iconographical Analysis: di Nardo, â€Å"Adoration of the Magi† The painting â€Å"Adoration of the Magi† by di Nardo portrays the three Magi approaching the baby Jesus and the Virgin Mary. However, there is much more to it than just this familiar scene from Judeo-Christian lore. When approaching this painting in order to analyze it iconographically, it is necessary to first look at all aspects of the form. If this aspect is ignored, it provides for an incomplete analysis of the painting. Once this is looked at, the iconography of the painting becomes much clearer, and it is easier to compare the painting to the actual biblical text from which it was derived (Gospel of St. Matthew 2:1 – 2:12). When approaching the painting the first thing I noticed was the odd perspective. There are several vanishing points. Also, all of the figures seem to be placed on one plane. Because of this, the two figures that represent Jesus and Mary seem to be hovering weirdly above the ground. This, I believe, draws the viewer’s attention to these two figures, since they are the main focus of the painting. Due to the influence of my culture, I recognized the figures as Jesus and Mary immediately. However, despite this, there are a few indicators as to who the people represented in the painting are. When viewing the painting, it is obvious that the figures of mother and child are the main point because the gazes of all of the people in the represented center on the child, including the mother’s. Also, the weird hovering effect also directs the viewer’s attention to these two figures. Both Mary and Jesus have halos, but this is not necessarily a distinguishing factor seeing as how there are also four other figures in the painting that have halos. However, the halo that surrounds the head of the baby Jesus has a slightly different pattern than those that the other figures possess. This lets you know that for whatever reason, this child is set apart from all other figures in the painting. So, even if the viewer is of another culture or religion and doesn’t see the significance of the female in the picture being clothed in blue and red, or the significance of the â€Å"blessing† position in which the baby is holding his hand, he can see that for some reason, this child is being distinguished from all other people in the painting.

Free College Essays - Response Essay to Hawthornes The Scarlet Letter :: Scarlet Letter essays

Response to The Scarlet Letter "Confess thy truth and thou shall have eternal rest." I belive that is the moral to be taught in this novel of inspirational love, yet a novel of much sorrow. The impossible became possible in The Scarlet Letter, a story set back in the Puritan Times. In this response, I will give my reactions in writing to different aspects of the novel;the characchters, my likes and dislikes, my questions, and my opinion of the harsh Puritain lifestyle. Hester Prynne, the Reverend Dimmesdale, and Roger Chillingworth each suffered guilt in their own way in the novel The Scarlet Letter. In the beginning of the novel, Hester Prynne should have not suffered the way she did on the scaffold alone. She was forced to be intergated by the high-officials of the town, while holding her little Pearl in arms. Making matters worse, the father of the child was in that very group of officals. She was then sentenced to wear the scarlet letter "A", showing her guilt "externally". Unable to take it off, she was forced to show her guilt to the entire settlement. However, the Reverend Dimmesdale suffered "internally", with a scarlet letter of his own engraved in his mind, and on his chest as well. He felt like he betrayed God, and beat himself in a frenzy to prove his wrongdoing. He often questioned wheather his authority was true or not. Roger Chillingworth suffered the least, because he only failed to reveal the secret that he knew, the father of the child who Hester Prynne was forced to live with. This small restriction to his life forced him to suffer "internally". I had different likes and dislikes in the novel The Scarlet Letter. There were many things that needed to be judged to fit into the given catagories, including; character attitudes, and character decisions. For example, the attitude displayed from the Reverend Mr. Dimmesdale was rather unnapealing to me. There are different ways of settling ones guilt rather than whipping oneself in a closet. The one character whose attitude was appealing to me was that of Pearl's. She showed that mistakes in a relationship often lead to bad situations. Her mischeif and connection to the devil are examples of just those situations. Character decisions played an euqally important role. For example, I thought the descision for Hester not to tell who was the father of Pearl on the scaffold to be very brave, but was wrong.

Psychology Hl Internal Assessment

| Psychology Internal Assessment| An experiment on instruction of free recall and serial recall on memory. | Psychology Higher Level| Name: Vanessa BarthovaCandidate Number: 001457-004School: QSI International School of BratislavaDate of Submission: February 25th, 2013Word Count: 1,997| | | The aim of this experiment was to investigate whether recall of words can be influenced by instructed form of free recall versus serial recall. Since recall for any given item depends upon the position of that item in the series, it was investigated if the type of recall has influence on the primacy and recency effects.The hypothesis predicted that participants in the free recall condition will show a  classic position curve with the recency effect taking place almost equally to the primacy effect, then when compared to participants in the serial anticipation condition where the primacy effect will be dominant. This was based on previous research by Deese (1957), which demonstrated that it is po ssible to alter the form of the serial position curve by instructions as to the method of recall. The DV was number of words recalled and the IV was the fact whether free recall or serial-order recall was instructed.The repeated measures design was chosen. An opportunity sample of 36 participants (N=36) participated. 3 lists of 20 common English words were read out to participants in the control group, all of the lists were instructed for free recall before and after reading of the list. 3 lists of 20 common English words were read out to participants in the experimental group. In the first list free recall was called on for both before the reading of the list and after. In the second list, free recall was called on before the reading, and serial recall was instructed after the hearing of the list.In the third list, serial recall was called on for both before the reading of the list and after The T-test showed the results of the list were significant at a 5% level of significance, s o the research hypothesis that type of instruction affects recall was accepted. Word count: 304 Introduction Cognitive psychology deals with mental processes such as memory. Memory has been studied by psychologists since Atkinson and Shiffrin proposed theory of the multistore model of memory (MSM), which breaks-up memory into different categories.Information is received by sensory stores, and some is passed to short-term memory stores (STS), which can then be passed to long-term memory stores (LTS). Attention is the control process responsible for transfer of information from sensory store to STS. This is supported by many studies that involve serial position effect, showing that when participants are presented with lists of words, they remember first few and last few words and are more likely to forget those in middle.A study, conducted by Murdock (1962) investigates the relationship between serial position effect, position of words on given list, and participant‘s ability to freely recall them. Murdock suggested that early words were put into  long-term memory (primacy effect) because subject had time to rehearse words, and words from the end went into  short term memory  (recency effect). Words in middle had been there too long to be held in STS, due to displacement, and not long enough to be put into LTS, hence they’re forgotten. Glanzer and Cunits (1966) conducted an  experiment introducing the variable of immediate versus delayed recall.They studied separate output of STS, since they introduced a  variable, delayed start of recall, which had a  different effect on long-term and short-term storage, and therefore changed the beginning and end of the serial position curve. Studies of the position curve and memory show that a  delay of thirty seconds (being the time hypothesized that short-term memory lasts for) did not affect the primacy effect which was clearly present, but drastically lowered the amount of words of the recency e ffect. Deese (1957) focuses on serial organization of words.The study showed probability of recall depended upon position of item in the series. It focused on a  new variable, free recall versus serial anticipation, where subject not only had to remember words, but also in correct order. Serial anticipation changes the serial position effect, since when serial anticipation is compared to free recall, it can be noted that the curves are roughly mirror images of one another. The researchers divided their subjects into two groups, those who would freely recall words, and those who would be instructed to recall words in the order they were presented.Findings show that although the total amount of words recalled was close to identical, there was a  change in the serial position curve. In this case, early items have the highest probability of recall (not last), last items second highest (not first), and middle items least. This is due to the fact that when having to remember the words in order, long term stores would be most accurate as those words were most repeated in order. The above findings are important since they gave cognitive researchers an insight into memory processes, and support the multi-store model theory.They show that we remember the beginning, because it is stored in long-term stores, and end, when the short-term storage is not interrupted, but least frequently middle words, as hypothesized by the serial position curve and the primacy and recency effects. This experiment is a  replication of Deese (1957). It uses the distinction of free recall and serial anticipation, to affect the serial position curve and focus on LTS primarily. Aim: investigate effect of the recall of words in free recall, and recall by serial anticipation, and the effect it has on LTS and STS in relation to the serial position curve.Experimental hypothesis (H1): Participants in free recall condition will show a  classic position curve with the recency effect taking plac e almost equally to the primacy effect, and then when compared to participants in the serial anticipation condition where the primacy effect will be dominant. (Free recall: words recalled in any order. Serial recall: words recalled in order they were presented. ) Null hypothesis (H0): There will be no significant difference between recall of words when compared in free recall and serial anticipation situations, or any difference will be due to chance. Method Design:Independent measures design was chosen to eliminate order effect, and to prevent boredom, tiredness, or improvement of skills with performance. Independent variable was used in the same sense, but with slight variation in the form of recall. If the same participants were used, they would know what to learn in the first part, and that would affect the second part of the experiment. One possible disadvantage of this design is that there may be participant variability. For example, participants may vary in memory ability, so the differences between groups may be due to this and not simply to the manipulation of the IV.To avoid participant variability, participants were given two practice lists to memorize, and the mean in these two lists was within two standard deviations, suggesting that the participants had similar memory capacity. Another disadvantage would be participant sabotaging the study, or becoming distracted. This was prevented by eliminating empty lists submitted by participants from results, hanging a sign so that people would not enter the testing classroom, and asking anyone distractive to leave. Ethical considerations were followed, as each participant was briefed before the experiment, and debriefed after it.It was clear that at any time participants had the right to withdraw from the experiment and their anonymity would be protected. Participants were not harmed physically or psychologically, and all signed informed consent form. Independent variable: Whether free recall or serial ord er recall was instructed. (Free recall: words recalled in any order. Serial recall: words recalled in order they were presented. ) Dependent variable: Amount of words recalled. (Frequency of words recalled. ) Participants: Opportunity sampling was used because this was the most convenient and saved time.The target population was IB students at QSI Bratislava with fluency in English. Participants were asked, and those who accepted met in the classroom. The participants were required to have specific English abilities because the experiment was conducted in English. In total, for the experiment we had 11 boys and 25 girls (N=36). Materials: * Consent forms * Standardized briefing and debriefing instructions * 8 lists of 20 different words * Answer sheets * Stopwatch Procedure: Before experiments began, 8 different lists of 20 words were randomly created from a list of 1,000 common English language words.First group of participants (N=18), brought to a quiet classroom, each seated at a desk. Standardized briefing was read out loud, and informed consent was given. Answer sheets were placed face-down on each desk. 1. Subjects were required to recall two practice lists, given with standardized instructions. They were instructed free recall. Each list was read by experimenter at the rate of one word per two seconds, without emphasis, and recall was required immediately after the reading. 2. Participants were divided into control and experimental groups randomly. One group was tested at a time. . Control group was given 3 lists with the same instructions as those for practice lists. After finishing the lists, groups switched locations. 4. Experimental group had the following sequence of instructions: * First list: instructions were same as for practice list. (Free recall is called on for both before reading of the list and after. ) * Second list: instructions before the list were for free recall, and instructions for recall in serial-order were instructed after hearin g. * Third list: instructions were to recall in serial-order were given before and after reading list. . All lists were collected, and both groups were read standardized debriefing together. Second group of participants (N=18) was tested, and same procedure was followed. Results Descriptive: The experiment collected interval ratio data. Therefore, mean and standard deviation were chosen as descriptive statistics. As this study has a focus on the amount of words recalled in different stages of the list, words were classified under four headings: â€Å"Beginning† (words 1-6), â€Å"Middle† (words 7-14), and â€Å"End† (words 15-20), along with â€Å"Total† as summary, for comparison and analysis.From Table 1. it can be deduced that when free recall was instructed and used, participants received similar results over-all ( average of 8. 25 and 8. 75 words), although the results were not dispersed close to the mean. With standard deviations (SD) being differin g and high (3. 31 and 5. 42), this suggests primacy and recency effect. From Table 2. it can be deduced that when participants were expecting to perform free recall, but were instructed serial recall, the performance over-all significantly dropped (averages of 7. 65 compared to 3. 95).Furthermore more words were remembered in the situation of serial recall in beginning, since they were stored in LTS, and therefore their position could be better recalled, suggesting the primacy effect (7. 17 compared to 3. 67). From measures on table 3. it can be deduced that primacy effect is dominant in serial recall, as the mean of words in beginning (9. 00), dropped down in the end words (4. 38). Table 1: Mean recall and Standard deviation of words in A1 and B1 lists (free recall in both). | Beginning words 6 possible words (1-6)| Middle words8 possible words (7-14)| End words6 possible words 15-20)| Total words20 possible words (1-20)| | A1| B1| A1| B1| A1| B1| A1| B1| Mean| 10. 00| 9. 33| 7. 50 | 5. 25| 7. 50| 11. 00| 8. 25| 8. 75| SD| 3. 58| 5. 89| 2. 78| 2. 12| 3. 56| 2. 45| 3. 31| 5. 42| N| 18| 18| 18| 18| 18| 18| 18| 18| Table 2: Mean recall and Standard deviation of words in A2 and B2 lists (free recall in A2 list, serial recall asked in B2 list after memorization process). | Beginning words 6 possible words (1-6)| Middle words8 possible words (7-14)| End words6 possible words (15-20| Total words20 possible words (1-20)| | A2| B2| A2| B2| A2| B2| A2| B2|Mean| 11. 50| 7. 17| 5. 00| 2. 25| 7. 33| 3. 67| 7. 65| 3. 95| SD| 1. 22| 2. 23| 2. 62| 1. 67| 3. 01| 4. 32| 3. 60| 3. 39| N| 18| 18| 18| 18| 18| 18| 18| 18| Table 3: Mean recall and Standard deviation of words in A3 and B3 lists (free recall in A3 list, serial recall in B3). | Beginning words6 possible words (1-6) | Middle words8 possible words (7-14)| End words6 possible words (15-20| Total words20 possible words (1-20)| | A3| B3| A3| B3| A3| B3| A3| B3| Mean| 9. 33| 9. 00| 7. 38| 1. 00| 10. 00| 4. 38| 9. 10| 4. 55| SD| 4. 08| 6. 26| 3. 16| 0. 93| 1. 90| 5. 15| 3. 18| 5. 0| N| 18| 18| 18| 18| 18| 18| 18| 18| Inferential: T-test was chosen since the experiment tested difference between frequency of words remembered between various lists, and the way they were stored (by observing the primacy and recency effect), with the comparison of control lists to experimental. T-test was chosen because it is more powerful, and shows whether they have significant differences. Advantages are that it works well with two means—its good for ratio data, such as in this experiment. Disadvantage is that results are assumed to come from a  normally distributed population.This test is good to use when the population mean and standard deviation are unknown, and 2 separate groups are being compared, that is why it was chosen over other tests. Table 4. This table presents a comparison between the first and last 6 words of each experimental list, comparing the significance of primacy and recency effect on recall . List:| Primacy (average # of words recalled)| Recency (average # of words recalled)| Significance? | B1| 9. 33| 11. 00| The two-tailed P value = 0. 5003 This difference is considered to be not statistically significant| B2| 7. 17| 3. 67| The two-tailed P value = 0. 542 This difference is considered to be not quite statistically significant. | B3| 9. 00| 4. 38| The two-tailed P value = 0. 0805 This difference is considered to be not quite statistically significant. | Table 5. This table statistically states the p value of comparisons between different sections of control tests to experimental tests. Comparing lists| First words | Middle words| Last words| Over-all| A1 vs. B1| P value = 0. 8174 This difference is considered to be not statistically significant. | P value = 0. 0901This difference is considered to be not quite statistically significant. P value = 0. 0756This difference is considered to be not quite statistically significant| P value = 0. 7266This difference is consider ed to be not statistically significant. | A2 vs. B2| P value = 0. 0019 This difference is considered to be very statistically significant. | P value = 0. 0252 This difference is considered to be statistically significant. | P value = 0. 1189 This difference is considered to be not statistically significant. | P value = 0. 0021 This difference is considered to be very statistically significant. | A3 vs. B3| P value = 0. 9152This difference is considered to be not statistically significant. | P value is less than 0. 0001 This difference is considered to be extremely statistically significant. | P value = 0. 0439 This difference is considered to be statistically significant| P value = 0. 0024   This difference is considered to be very statistically significant. | Lists of A1 and B1 (both free recall), had P-value of . 7266, so the difference is not statistically significant. A2 and B2 lists (control both free-recall versus instructions before the list were for free recall, and after list instruction for serial-order), had P-value of . 021, so the difference is statistically significant. A3 and B3 lists (control free recall versus serial recall), had P-value of . 0023, meaning difference is statistically significant. The difference between free recall and serial recall list had a  value lower than the significance chosen of P= 0. 05, we rejected the null hypothesis and accepted the experimental hypothesis. Graph 1. This graph maps out all the 6 lists (3 control and 3 experimental), in order to visually represent the primacy and recency effects of each list. DiscussionThis experiment observed relationship between frequency of recall per item and order of emission in immediate recall. Previous research has shown that as sequence is introduced into material to be recalled by free recall, serial position curve changes from free recall of disconnected items to recall by serial anticipation. This suggests that its possible to alter the form of serial position curve by method of recall. For the experimental lists, Deese (1957) had averages of 3. 69 in second list, and 4. 33 in third, similar to this experiment, performance in first list was highest, as it was in free recall.Performance in second list was worst, as it was unexpected serial recall. In third list serial recall was expected, hence it was higher than second list, but lower than first, as free recall is more efficient than serial, confirmed by previous research. In this experiment when participants recalled lists using free recall, similar amount of words was recalled (8. 25 and 8. 75), implying the two groups are comparable. Second experimental list showed significantly decreased performance (7. 65 and 3. 95), the P-value being 0. 0021 with 5% significance.This could be due to unexpected instruction of serial recall. Third experimental list suggests loss in total number of items recalled with anticipated serial order, compared to free recall (9. 10 and 4. 55). However, primacy effec t is dominant to recency effect (9. 00 to 4. 48), with P-value 0. 0439, suggesting change of position curve from that characteristic of free recall to that of serial anticipation. It seems reasonable to conclude that form of serial position curve in free recall is dependent on order of emission of items in recall.If recall is completely unstructured (free recall), items are recalled in order of strength, and last items, on average, are recalled first, as suggested Murdock 1962. This experiment further supports that if serial recall is induced, items are recalled in order and the first items are most frequently recalled, supporting the experimental hypothesis. The results of this study support the findings of Deese 1957, confirming correlation between frequency of recall per item, list position and position in recall found in previous experiments.Results are consistent with findings of Deese as it can be noted that the primacy effect is dominant in the serial recall compared to the f ree-recall conditions. It also supports the multi-store memory model of Atkinson & Schiffrin because it can be seen that the memory is composed of long-term and short-term stores, due to a significant difference between the amount of words recalled from the beginning, middle, and end of the list. One limitation is that most participants were IB-diploma students so they were probably trained in remembering terms.Additionally, generalization could be a problem because of the participant’s age range of 16-19 years compared to the original experiment with the age range of 18-54 years. The similar average in free recall lists of both conditions (8. 25 and 8. 75) indicates that participants performed relatively similar. This may be because students were similar in age and were all IB students. An improvement in a future experiment is to use a larger age range such as Deese 1957. Also the fact that most participants were not native in English language could affect results.Furthermor e although independent measure was chosen, participants did not have same lists, which might have had an effect on the participants’ ability to memorize the words. It can be noted that means of the free-recall conditions are differed, which indicates that participants remembered some lists better than the others. A modification could be that the control and experimental group would get the same word lists in order to make the comparison more reliable. Although all participants were not tested at same time, all procedures were followed for both groups, so that they would have comparable results.Lastly, artificiality is a problem because of the experimental method. However, seeing as the experiment was conducted in a classroom, this can be considered a natural environment. Researchers are discussing to what extent results on memory like these can be relied on. One modification is to use words the sample is familiar with such as party, and cell-phone, instead of horse and person . Nonetheless, replications of the study by Deese (1957) have demonstrated the clear effect of using concrete words on recall, and thus we can rely on these results.In conclusion, the results attained in this experiment are consistent with cognitive theories about memory processes such as MSM, and the primacy and recency effects. Therefore this experiment concluded that words using free recall are better recalled than of serial recall. This is probably due to us having access to both long-term and short term memory. In serial order, one mainly knows the position of words stored in long-term memory. However, the researchers did not study whether people would perform better if they could not easily associate with the words, nor strategies used in memorization.This is a possible topic for further research. References Atkinson, R. C. ; Shiffrin, R. M. (1968). Chapter: Human memory: A proposed system and its control processes. The psychology of learning and motivation (Volume 2). New Yor k: Academic Press. pp. 89–195. Murdock B. The Serial position effect of free recall. Journal of Experimental Psychology 1962, Vol. 64, No. 5, 482-488. Glanzer M. and Cunitz A. Two storage mechanisms in free recall. Journal of verbal learning And verbal behavior (Volume 5). 351- 360. 1966 Deese, J. Serial Organization in the recall of disconnected items. Psychological reports. 957, 3, 577-582. Southern Universities Press. Appendices Appendix 1. Informed consent: Informed Consent Form IB Psychology Experiments I give my consent to participate in the IB Psychology experiment about memory run by Vanessa Barthova and Katarina Hlavata on December 13, 2012. I have been informed about the nature of the experiment. I understand that my participation is voluntary. I may withdraw from the study at any time and request that my data not be used in the experimental results. I have the right to a debriefing about the general results of the study and I may obtain my individual results upon r equest.I give my consent knowing that all aspects of my participation will remain confidential and that I will not be subjected to any harm or deception. I understand that the experiment has potential benefits. The aim of all IB Psychology experiments is to improve cognitive processing skills in areas such as memory, perception, problem-solving, and attention. ____________________ _________________ Student Name Date Appendix 2. Standardized briefing: Welcome everyone! Thank you for allowing time to participate in this experiment on memory.The other researcher will distribute an informed consent form that we will ask you to sign your agreement. If at any time you should change your mind do know that you are entitled to withdraw from this experiment. Please listen carefully and do not talk to any of the other participants. Furthermore, do not look at any papers on the table until instructed to do so. You will then be read 2 practice lists of words, and 3 additional lists of words, tha t you are to memorize hen you will be asked to write down all the words you recall on the paper in front of you.Turn the paper over when instructed to. If you have any questions you are more than welcome to ask one of the researchers. Standardized debriefing: The aim of this experiment was to investigate if the type of recall had effect on the words recalled, as seen through their position in the list. Group A was the control group, which had free recall after all the lists, meaning that they just wrote down all the words remembered, in any order. Group B on the other hand, had instructed serial recall on two lists, meaning that they had to try to recall the words in the order that they were read.Previous research has shown that in free recall, you have the highest ability to memorize the first and last words of the list. The first words are repeated by you when you try to memorize them, so they are stored in your long term memory. The last words were just recently heard, so you hav e them stored in short term memory, for easy recall. When serial recall is instructed, mostly the words remembered correctly are the first words, because they were stored in long term stores, most likely in order, due to memorization through repetition.If you wish to know the full results of the experiment or have any further questions you are more than welcome to leave your e-mail. Thank you once again for your participation. Appendix 3. Lists of words: Practice 1: (aka #1) 1. bus 2. reply 3. love 4. person 5. eight 6. sentence 7. need 8. old 9. cat 10. sleep 11. brother 12. newspaper 13. snow 14. sharp 15. water 16. apple 17. box 18. grass 19. lady 20. king Practice 2: (aka #2) 1. Kitchen 2. Juice 3. Potato 4. Monkey 5. Moon 6. Window 7. Village 8. Children 9. Horse 10. Mouse 11. Friend 12. Read 13. Weather 14. Train 15. City 16. Eye 7. Bone 18. Picture 19. Wild 20. Joy Control 1: (aka A1) 1. Cook 2. Home 3. Heavy 4. Prison 5. Evening 6. Ocean 7. Star 8. Wash 9. Heart 10. Dance 11 . Alone 12. Knock 13. Never 14. Pink 15. Story 16. Today 17. Wheel 18. Leg 19. Sand 20. Color Control 2: (aka A2) 1. Even 2. Die 3. Cup 4. Hat 5. Milk 6. Orange 7. Piano 8. Needle 9. Job 10. Gun 11. Fish 12. Hall 13. Basket 14. Ask 15. Circle 16. Tree 17. News 18. Mud 19. Knee 20. Sport Control 3: (aka A3) 1. Toe 2. Work 3. Young 4. Gum 5. Shop 6. Pillow 7. Sky 8. Hotel 9. King 10. Listen 11. Heaven 12. Open 13. Nature 14. Cheese 15. Enemy 16.Computer 17. Brown 18. Forest 19. Air 20. Corn Experimental 1: (aka B1) 1. Jelly 2. Face 3. Good 4. Active 5. Clean 6. Heart 7. Iron 8. Shell 9. Rice 10. Pull 11. Nose 12. Map 13. Office 14. Ring 15. Uncle 16. Yard 17. Zoo 18. Room 19. Pink 20. Old Experimental 2: (aka B2) 1. Rich 2. Rent 3. City 4. Eye 5. Cat 6. Open 7. Now 8. Left 9. Ice 10. Head 11. Gold 12. Female 13. Dish 14. Bird 15. Clock 16. Ear 17. Duck 18. Hurt 19. Life 20. Leaf Experimental 3: (aka B3) 1. Music 2. Police 3. Shirt 4. Army 5. Copper 6. Hungry 7. Nature 8. Power 9. Red 10. Tooth 11. Glass 12. Bridge 13. Dream 14. Fox 5. Nose 16. Machine 17. Rock 18. Smile 19. Work 20. Brother Appendix 4. Answer sheets, cut into strips of separate lists. # 1 #2 A 1 A 2 A 3 B 1 B 2 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. B 3 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Appendix 5. Scrip for experiment / Standardized Instructions: Instructions: # 1 * â€Å"Do not write anything down, nor turn the paper placed on your desk around until you are told to do so. I am going to read to you a list of words. You are to listen very carefully and remember as many words as possible. (5 sec pass) * Read list * (5 sec pass) â€Å"Now write down all the words that you can remember from the list I have just read on the paper in front of you. You have a minute and a half. † # 2 * â€Å"Again, do not write anything down, nor turn the paper placed on your desk around until you are told to do so. I am going to read to you another list of words. You are to listen to this list very carefully and remember as many words as possible. † (5 sec pass) * Read list * (5 sec pass) â€Å"Now write down all the words that you can remember from the list I have just read on the paper in front of you.You have a minute and a half. † DIVIDE GROUPS: â€Å"Now we are going to separate into two groups. A and B. I will draw the names of members in each group randomly from a hat. Group A: ________. Group B: _______. (Record names on board) GROUP B, please exit the room and wait in the UR room and do not go anywhere else. We will come get you in a few minutes. A 1 * â€Å"Do not write anything down, nor turn the paper placed on your desk around until you are told to do so. I am going to read to you a list of words. You are to listen very carefully and remember as many words as possible. † (5 sec pass) * Read list (5 sec pass) â€Å"Now write down all the words that you can remember from the list I hav e just read on the paper in front of you. You have a minute and a half. † A 2 * â€Å"Again, do not write anything down, nor turn the paper placed on your desk around until you are told to do so. I am going to read to you another list of words. You are to listen to this list very carefully and remember as many words as possible. † (5 sec pass) * Read list * (5 sec pass) â€Å"Now write down all the words that you can remember from the list I have just read on the paper in front of you. You have a minute and a half. A 3 * â€Å"Again, do not write anything down, nor turn the paper placed on your desk around until you are told to do so. I am going to read to you another list of words. You are to listen to this list very carefully and remember as many words as possible. † (5 sec pass) * Read list * (5 sec pass) â€Å"Now write down all the words that you can remember from the list I have just read on the paper in front of you. You have a minute and a half. † THANK YOU GROUP A, THAT IS ALL. PLEASE EXIT THIS ROOM AND WAIT IN THE UR. WELCOME GROUP B, DO WE HAVE EVERYBODY? (check list on board) LET US BEGIN. B 1 â€Å"Do not write anything down, nor turn the paper placed on your desk around until you are told to do so. I am going to read to you a list of words. You are to listen very carefully and remember as many words as possible. † (5 sec pass) * Read list * (5 sec pass) â€Å"Now write down all the words that you can remember from the list I have just read on the paper in front of you. You have a minute and a half. † B 2 * â€Å"I am going to read you another list of words. Again, you are to listen to this list very carefully and remember as many words as possible. Do not write anything down nor turn your paper around until you are told to do so. (5 sec) * After the list was read * (5 sec) â€Å"This time I want you to try to remember the words exactly in the order in which I read them on the paper in front of you. You may turn it around. You have a minute and half. † B 3 * â€Å"I am going to read you another list of words. Listen very carefully and remember as many words as possible, in the order that they are presented. Do not write anything down until you are told to do so. † (5 sec) * Read list * (5 sec. ) â€Å"Write down the words exactly in the order in which I read them. You have a minute and half. † GET GROUP A AND DEBREAF. Appendix 6. Raw Data:These tables summarize the position in the list of a words, and frequency recalled. Practice lists: Practice #1|   | | Practice #2|   | | Word #| Frequency| | Word #| Frequency| | 1| 32| | 1| 31| | 2| 24| | 2| 25| | 3| 29| | 3| 21| | 4| 14| | 4| 19| | 5| 15| | 5| 17| | 6| 14| | 6| 17| | 7| 13| | 7| 18| | 8| 16| | 8| 15| | 9| 20| | 9| 17| | 10| 8| | 10| 18| | 11| 14| | 11| 12| | 12| 12| | 12| 6| | 13| 16| | 13| 12| | 14| 13| | 14| 7| | 15| 9| | 15| 13| | 16| 13| | 16| 13| | 17| 9| | 17| 12| | 18| 8| | 18| 14| | 19| 21| | 19| 13| | 20| 13| | 20| 20| | Total participants| 36| | Total participants| 36| | Control lists: A1 |   | | A2|   | | A3|   |Word # | Frequency| | Word #| Frequency| | Word #| Frequency| 1| 17| | 1| 13| | 1| 13| 2| 10| | 2| 11| | 2| 14| 3| 9| | 3| 13| | 3| 12| 4| 8| | 4| 11| | 4| 6| 5| 7| | 5| 10| | 5| 6| 6| 9| | 6| 11| | 6| 5| 7| 11| | 7| 5| | 7| 11| 8| 4| | 8| 8| | 8| 5| 9| 5| | 9| 5| | 9| 10| 10| 8| | 10| 6| | 10| 7| 11| 12| | 11| 3| | 11| 12| 12| 6| | 12| 0| | 12| 4| 13| 7| | 13| 8| | 13| 5| 14| 7| | 14| 5| | 14| 5| 15| 3| | 15| 7| | 15| 9| 16| 5| | 16| 5| | 16| 7| 17| 5| | 17| 6| | 17| 10| 18| 10| | 18| 5| | 18| 12| 19| 11| | 19| 8| | 19| 10| 20| 11| | 20| 13| | 20| 12| Total participants| 18| | Total participants| 18| | Total participants| 18|Experimental Lists: B1|   | | B2|   | | B3|   | Word #| Frequency| | Word #| Frequency| | Word #| Frequency| 1| 18| | 1| 11| | 1| 16| 2| 15| | 2| 5| | 2| 17| 3| 8| | 3| 8| | 3| 8| 4| 7| | 4| 7| | 4| 6| 5| 5| | 5| 7| | 5| 6| 6| 3| | 6| 5| | 6| 1| 7| 8| | 7| 1| | 7| 1| 8| 3| | 8| 2| | 8| 1| 9| 3| | 9| 2| | 9| 1| 10| 4| | 10| 1| | 10| 0| 11| 5| | 11| 3| | 11| 0| 12| 7| | 12| 6| | 12| 1| 13| 8| | 13| 1| | 13| 1| 14| 4| | 14| 2| | 14| 3| 15| 13| | 15| 1| | 15| 2| 16| 7| | 16| 0| | 16| 0| 17| 13| | 17| 3| | 17| 1| 18| 9| | 18| 0| | 18| 6| 19| 13| | 19| 10| | 19| 6| 20| 12| | 20| 8| | 20| 14|Total participants| 18| | Total participants| 18| | Total participants| 18| Appendix 7: Graphs of serial position curves, for each control and experimental list. A1 list B1 list In this comparison, we can notice that both the primacy and recency effects are present. These two groups were the same in the fact that both were instructed free recall, and only difference between them was the participants and the words they had to memorize. As we can notice, the lines are not exactly the same, as natural variations occur, but according to the Student T-Test these two groups are not statistically different, so the difference is by ch ance.However, we still see the fall in number of words recalled in the middle ( words 6-14), which had on average 2 words recalled (out of 8), while the first had around 5 (out of 6) , and the last around 4 (out of 6). A2 list B2 list A2 list is the control for B2, where in the A2 free recall was instructed, while the B2 had implied free recall before the list was read, and then instructed serial recall. This list (B2), had a predicted drop in frequency of words memorized, as the participants did not expect to memorize in order, so over-all panic lead to overall performance loss.As we can see, the total average recall in A2 list of 8 words, dropped down to 3 in the B2 list. However, although of the poor preset, we can see that the primacy effect is starting to be much stronger (average of 7 words compared to 4), whereas in the control. A3 list B3 list These two graphs differ in the fact that in the A3 list, free recall was instructed, whereas in the B3 list serial recall was instruc ted. Noticeably there is a drop in the frequency of middle words remembered, from an average of 7 words remembered (out of 8) in the control A3 list, to only 1 word remembered in B3, with serial recall.Appendix 8: The mean, standard deviation and the P-value was used by performing a T-test on this website:  http://www. graphpad. com/quickcalcs/ttest1. cfm ——————————————– [ 1 ]. In Atkinson and Shiffrin 1968 [ 2 ]. In Murdock 1962 [ 3 ]. In Glanzer and Cunits 1966 [ 4 ]. In Deese 1957 [ 5 ]. In Deese [ 6 ]. See Appendix 2 [ 7 ]. See Appendix 2 [ 8 ]. See Appendix 1 [ 9 ]. See Appendix 3 [ 10 ]. See Appendix 4 [ 11 ]. See Appendix 5 [ 12 ]. See Appendix 5 [ 13 ]. See Appendix 2

Accident essay

It was my 13th birthday. I decided to celebrate my birthday at the Cage, a soccer pitch, with my new friends, including my best friend, Stung Grunts. His name sounds like, â€Å"strong†, which is indeed true. Once, he was able to move this big table by himself to the other end! Isn’t it amazing? The people in the soccer pitch that I had rented were filled with emotions. We knew that there are exciting hours waiting for us. However, I had different plans. Every alternate day in my school whenever my friends, including Strung Grunts, and I went to the school field to play soccer, my friends would always praise Strung Grunts saying, â€Å"Hey!Strung! You are the best soccer player! You rock! † I curled my upper lip to keep myself from speaking. My mind was whirling with thoughts that only made me assume the worst. The feeling of jealousy was slowly growing in me; filling my blood, making my eyes go dark, and my mouth become a straight line. I knew that this was the time when I could do something to Strung Grunts and make sure that he does not play soccer for the rest of his life. I decided to hurt him indirectly. However, a million of thoughts ran through my mind at that point of time. Should I really cause him pain? Isn’t he my best friend? Is it wrong?Or is it right? Shouldn’t I train myself to become a better soccer player than him? I was in a dilemma. However, my jealousy got the better of me. Rather than thinking whether my act is right or wrong, I spent the time thinking what I shall do to him. Suddenly, an idea struck my mind. There were still 10 minutes left before we planned to start playing a game of soccer. Everybody went to the washroom to get a shower before playing except me. Strung Grunts left his boots outside the washroom before entering. Within a flash, I quickly went near the washroom, tied the laces of both the shoes together and fled from the washroom. minutes passed. Everyone came out of the washroom. It was very wet and slippery outside the washroom. My heart was thumping and pounding hard. A chill ran down my spine. Strung Grunts went on to put on his shoes without realising what had happened. When he took his first step itself, he slipped and fell down with a â€Å"thud†. Three, two, one†¦ Ahhhhhhhhhh!!! , Strung Grunts shouted out loud as our ears became almost deaf. A flood of tears gushed down his ashen pale cheeks staining the floor. He tried moving both his legs but he was not able to do so. All of us came to him frantically, including me, and gathered around him.We quickly informed this news to his mother as soon as possible. Within a flash, his mother came down to the pitch, horrified and bloodcurdling. I was informed that he fractured each of his legs. Moreover, the doctor advised him not to engage in any activity that requires the use of his legs for the next six months. Till now, everyone thinks that the slippery floor was the main cause of his accident. Howeve r, only I knew the truth. The scar which I have on my heart is invisible to anyone but more painful than anything I have ever felt. I would like to tell him the truth but I think it is not the right time yet, what about you?

Storey’s Three Comopnent Model

Moving on to the second part of the question looking at Storey’s , â€Å"Three Component Model† and how useful it is in identifying the key characteristics of successful growth businesses. Most of the small businesses do not grow beyond their classification as a micro firm, very few of the small firms rise to become a medium-size enterprise, and even fewer rise to become large companies in the future. Storey (1994) has identified three key components in the analysis of the growth of the small firms, they are influenced by the characteristics of the entrepreneur, the characteristics of the organization; and the types of strategy associated. Various different characteristics of each component can lead to a different type of growth within the SME. The characteristics of the entrepreneur are widely accepted as the vital ingredient that influences growth. For example, the personal goals of an entrepreneur are likely to influence why a business was started in the first place, as well as the strength of the firm’s growth orientation once it was established. Storey’s places less emphasis on personality per se and more on the personal characteristics which influence access to resources. These include * Motivation: This is likely to be the most indispensable and essential action or a commitment by the entrepreneur which makes a considerable difference in the growth of the enterprise. * Previous management experience: Earlier knowhow of organizing people and processes is important in maintaining growth. * Demographics of the entrepreneur: This is essentially with regard to the personality traits of the entrepreneur viz. Age and Education. These two traits can influence the growth of the firm, Entrepreneurs with higher educational qualifications are more likely to find high-tech and knowledge-based firms which in turn can be linked with higher growth rate of the firm. * Team management over individual management: Access to a wide range of resources, skills, experiences, advice and other resources is important to growth. A group of entrepreneurs are more liable to have the attributes wanted than just one person. Alongside these characteristics are more personal ones. Owners have a need to be independent and want to be their own managers. They believe that they can control and change the environment within which they work, to their benefit. They are often high achievers and are looking for recognition of their success. † (Burns, 2001). The characteristics of the enterprise also have an influence on its growth prospects: Ownership and Legal form: A limited company is more likely to grow than a sole trader or partner ship. Limited companies offer greater goodwill thereby attracting more customers and resources that it needs to accelerate its growth. It is also possible that as the companies develop they acquire a limited liability status so that the legal form is a result of growth. Firms Age: Younger firms tend to grow more and faster than the existing old firms, which reflects the need of the younger firm to attain a significant level of ‘critical mass’ to survive in the marketplace. Firms Size: Small firms find it very hard to grow to level of the bigger firms, as they lack the resources, skills and competitive edge. One of the main reasons being the entrepreneurs with a micro-firm do not wish to grow because of the reasons stated above. â€Å"Management devolution is essential for growth as it becomes impossible for the entrepreneur to manage on their own. Those firms that recruit experienced managers from larger firms are likely to be more successful. † (Storey, 1994). Storey’s review of area where management strategy may influence the growth of small firms includes: Introduction of new products: Companies cannot rely on a smaller product or service range for growth. They continuous innovation in the form of new products and services is a key to growth. This also includes modification of the existing products. Sharing of Equity: Willingness to share equity with external individuals or organizations was identified in small firms that actually achieved high rates of growth. Market position: Adopting defined niche markets is a key ingredient for the growth of the company